Leading tech scale-ups and midsize companies through growth, change, and complexity toward commercial success

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SERVICES

Strategic Leadership

Guiding companies through pivotal moments with clarity and direction

Vision & strategy development
Business model innovation
Quick-scans & turnarounds

Commercial Growth

Driving revenue and market expansion with solid and lasting strategies

Go-to-market strategy development
Market-driven innovation
Value proposition creation

People-driven Change

Cutting through complexity to deliver momentum and measurable progress

Organization design & restructuring
Transformational growth initiatives
Program & change management

Coaching & Mentoring

Personalized guidance to enhance leadership and team dynamics

ABOUT

ABOUT

With change as a constant, I lead tech scale-ups and midsize companies through growth, change, and complexity toward commercial success – not by putting out fires, but by design and typically at pivotal moments: When leadership changes, markets shift, or new growth phases begin.

Having a broad, multidisciplinary background, I think end-to-end, break down silos, and connect diverse perspectives. Adding business acumen, analytical and people skills, I link strategy to execution and align people with performance, driving sustainable impact and financial results.

Tailoring my approach to the unique demands of each challenge, I add value as fulltime CEO, fractional or interim leader, strategic advisor or non-executive board member, working closely with management teams, founders and investors across all stages of the business lifecycle.

- Rik Bakker